Bonnaroo Music and Arts Festival, one of the most iconic events held annually in Tennessee, USA, continues to push the boundaries of live event innovation. This year, Bonnaroo has embraced cutting-edge RFID wristband technology to transform how attendees interact with the festival — making their experience smoother, safer, and more connected than ever before.

At Bonnaroo, RFID wristbands are much more than just entry passes. Each wristband contains an embedded Radio Frequency Identification (RFID) chip that unlocks a variety of advanced functionalities:

Attendees breeze through entry gates by simply scanning their wristbands, drastically reducing wait times and improving crowd flow.

RFID technology enables secure and convenient cashless transactions across food vendors, merchandise stands, and other onsite services — all linked directly to the attendee’s account.

Strategically placed “share points” throughout the festival grounds allow attendees to simply tap their wristbands and instantly share live moments, photos, and experiences directly to their social media profiles — amplifying the festival buzz and creating a vibrant digital community.

Integrated with a companion mobile app, RFID wristbands help attendees receive tailored event schedules, artist recommendations, and exclusive offers — ensuring no one misses their favorite acts or unique festival activities.

By adopting RFID wristbands, Bonnaroo not only improves operational efficiency but also deepens the connection between attendees and the festival environment. Real-time data gathered through wristband interactions allows organizers to better understand crowd dynamics, optimize resource allocation, and deliver personalized experiences.

This technology also promotes safety by facilitating faster emergency responses and contact tracing if necessary, which is especially important for large-scale events.

Unlike paper tickets, RFID wristbands are nearly impossible to counterfeit or lose, providing reliable access control.

From entry to payments, RFID reduces friction points, letting attendees focus on enjoying the music and arts.

Combining ticketing, payments, and social interaction into one wearable device simplifies the festival experience.

Reusable and durable wristbands help reduce waste compared to disposable tickets or passes.

Bonnaroo’s adoption of RFID wristband technology exemplifies how modern festivals can seamlessly blend entertainment with innovation. By empowering attendees with enhanced convenience, connectivity, and personalization, RFID wristbands are setting new standards for live event experiences worldwide.

As this technology continues to evolve, it is poised to become a staple at music festivals, sports events, and cultural gatherings, shaping the future of how we celebrate and connect.